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Think National, Speak Local: Why Content Localization Drives Brand Trust

Brands earn attention when they sound like they belong. For national organizations, that sense of belonging doesn’t happen by accident. Content localization is the bridge between a big brand promise and a personal, community-level connection. It’s how a national healthcare message resonates in a small-town clinic, or how a nonprofit mission becomes a topic of conversation at the dinner table.

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The Top Challenges in Localization and How Brands Solve Them

For mission-driven brands, trust is everything. Yet a single poorly worded message or misplaced visual can unintentionally damage that trust—especially as awareness campaigns expand into new communities. Growth requires reach, but reach without localization and cultural relevance risks appearing inauthentic or disconnected from the people you want to serve.

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New Words, Unknown Impact: Navigating Government, Grant Funders, and Donor Advocates for Nonprofit Organizations

Panelists Meredith Burke Hammons of Burke Hammons Consulting, Shane Lukas of A Great Idea, and Emily Sexton of Sexton Arts Law explore the current landscape of nonprofit funding, focusing on the challenges and opportunities presented by government grants, donor advocacy, and legal considerations.

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Shane Lukas: Leading With Values is Good Business For Small Agencies

In this article for GDUSA, Shane argues that it is vital for small agencies to be grounded in values so that ‘we make sure the work we do stays purpose-driven and that we keep showing up for what matters.’

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