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What is a Great Idea?

This is part of A Great Idea's 10th Anniversary celebration, recognizing a decade of creative and content solutions that engage advocacy for impact! See more of our 10th anniversary content here.

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Shane Lukas Helps Solve the "People Problem"

Meet Shane Lukas, who will be on stage discussing how to find and retain top talent today. We connected with him when he published a provocative article on LinkedIn about why retired sex workers make great hires in service-oriented businesses. He’s definitely not a “traditional HR leader.”

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3 Steps Toward Ethical Storytelling

Is your organization's story truly reflecting the people it serves? Discover how shifting your approach to storytelling can create more authentic, community-centered narratives that drive lasting advocacy, not just short-term action.

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Shane Lukas, Owner of A Great Idea, Recognized as 2025 Queer Leader for Media and Creative Influence

The 2025 We Create Space Awards celebrate Queer Leaders around the world - LGBTQ+ changemakers who are using their platforms, profile and roles to drive change, making the world a more inclusive place for all LGBTQ+ people. The Media & Creative Influence Award honors those who use media, arts, or creative expressions to advocate for and celebrate LGBTQ+ communities.

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