InsiGHTS
Great ideas that power your brand: original articles, video, and industry content about graphic design, strategy, and development.
Free Resources For You
Download helpful white papers and handouts.
Brand Story Advocacy Map
Download this free resource to expand the impact of your brand story by mapping out its relationship to all its current and potential advocates!
Strategies For Dissent
Actionable ideas from A Great Idea for how we communicate disagreement, build coalition, and show support to ourselves and others in 2025 and beyond.
More! More? More!?!
Get practical skills to prevent mission drift and maintain focus on your organization's data-driven strategies and foundational values.
Redefining Communication
This resource offers a different perspective in communication by introducing harm reduction language and approaches.
Articles and Videos from A Great Idea
Create With Great-itude: Meet Creator, Illustrator and Writer Stephanie RudigCreate With Great-itude: Meet Creator, Illustrator and Writer Stephanie RudigDC-based illustrator, designer, and artist Stephanie Rudig joins for an interview with graphic design and content agency A Great Idea to talk queer creativity and the value that inspired their "Pride In Our Values" artwork
Freedom, the Future of Queer, and Great Ideas with PBP Co-Host Shane LukasFreedom, the Future of Queer, and Great Ideas with PBP Co-Host Shane LukasA Great Idea's owner and advocate expert Shane Lukas is the subject of this episode of Power Beyond Pride, a queer changemaking podcast elevating and celebrating LGBTQ+ activists and organizers across the United States.
Don't Miss Out: 5 Ways to Effectively Use Calls to ActionDon't Miss Out: 5 Ways to Effectively Use Calls to ActionOne of the best ways to grab and keep attention is a unique call to action that encourages them in a certain direction. Let’s talk about what to keep in mind when crafting a call to action for your website or mailing list.
Greatness Lives in Every Body: Meet Creative Artist and Designer Rachel BennettGreatness Lives in Every Body: Meet Creative Artist and Designer Rachel BennettPhiladelphia-based creative artist and designer Rachel Bennett joins for an interview with graphic design and content agency A Great Idea to talk queer creativity and the value that inspired their "Pride In Our Values" artwork
5 Tips for Balancing Accessibility and Utility5 Tips for Balancing Accessibility and UtilityWhen developing a website, it’s useful to consider in advance a few adaptations to ensure your company demonstrates accessibility for many types of people, including those with a range of different needs. Here are 5 tips to consider!
Celebrating Pride 2025: A Great Idea’s Illustration Series Celebrates Our Values Year-RoundCelebrating Pride 2025: A Great Idea’s Illustration Series Celebrates Our Values Year-RoundA Great Idea invited four LGBTQ+ artists and designers from across the United States to bring their magic to our team values because we believe every day that celebrates queer creativity is GREAT!
5 Traits That Are Essential for a Graphic Designer5 Traits That Are Essential for a Graphic DesignerSometimes it can feel like graphic design is a lot to try and learn, especially if you don’t have much experience with art. Perhaps you’re more experienced with copywriting, social media, or something different.
AGI Owner Shane Lukas Gives TEDx TalkAGI Owner Shane Lukas Gives TEDx TalkLifetime harm reduction activist and Advocate Expert Shane Lukas brings an idea worth sharing to create more courageous spaces.
A Great Idea Wins Bronze Anthem Award for Employee Learning & Development InitiativeA Great Idea Wins Bronze Anthem Award for Employee Learning & Development InitiativePress release for 2024 Bronze Anthem Award for "Reimagining Race and Social Justice” design
2024 Year in Review and a Look Ahead2024 Year in Review and a Look AheadA Great Idea summarizes its top achievements in community engagement, award-winner partner projects in web and print design, and thought leadership.
Great (Award-Winning) Design is A Great IdeaGreat (Award-Winning) Design is A Great IdeaA roundup of the 2024 design and content awards recognizing A Great Idea's talented team and our partners' incredible work to transform our world.
B2B Better in 2025 by Being an Ally to LGBTQ+ CommunitiesB2B Better in 2025 by Being an Ally to LGBTQ+ CommunitiesStep in with support through your company culture and operations, and in turn, grow, empower, and activate advocates for your business.