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Articles and Updates from A Great Idea

Shane Lukas of A Great Idea Joins Speaker Lineup at Empowered Podcasting Conference in CharlotteShane Lukas of A Great Idea Joins Speaker Lineup at Empowered Podcasting Conference in CharlotteShane Lukas, founder of the award-winning Durham-based creative agency A Great Idea and a member of the Carolinas LGBT+ Chamber of Commerce, is speaking at the 3rd annual Empowered Podcasting Conference in Charlotte, NC.

Shane Lukas on the Cowboy Myth Every Activist Believes — and Why Going It Alone Doesn't WorkShane Lukas on the Cowboy Myth Every Activist Believes — and Why Going It Alone Doesn't WorkIn a new episode of the Find Your Cause podcast, A Great Idea founder Shane Lukas challenges the lone-activist mindset and makes the case for community, systems, and authentic impact storytelling.

The Entrepreneur Times Names Shane Lukas a Top Voice to FollowThe Entrepreneur Times Names Shane Lukas a Top Voice to FollowFeatured alongside Sir Ken Robinson and Esther Perel, Shane Lukas earned his place on this global list for a body of work that makes the case that closing the gap between belief and behavior isn't just the right thing to do — it's a marketplace advantage.

Shane Lukas on Change the Reel: Why Advocacy-Centered Brands Actually Build TrustShane Lukas on Change the Reel: Why Advocacy-Centered Brands Actually Build TrustAGI founder Shane Lukas joins Change the Reel to unpack why mission-driven brands lose their audience when they treat people as transactions instead of relationships.
AGI's Shane Lukas featured by CLGBTCC on values-driven business, LGBTQ+ brand communications, and building advocates through authentic advocacy.

LinkedIn: The World Won't Let You Stay Vague About Your Values Anymore; or Why I Returned to the TEDx StageLinkedIn: The World Won't Let You Stay Vague About Your Values Anymore; or Why I Returned to the TEDx StageI gave my first TEDx talk in 2024 at TEDxGreensboro. It was about stigma — specifically, how it shapes who gets hired and who gets left out. It felt important and necessary. And when it was over, I genuinely thought I was done with stages for a while.

Creative Comment: Why Designers Should Choose A Local PrinterCreative Comment: Why Designers Should Choose A Local PrinterChoosing a printer is more than a production decision—it's a values decision. Shane Lukas discusses how local print partners can elevate quality and impact.

The Reason Our Founder Gave a TEDx Talk Is the Same Reason We ExistThe Reason Our Founder Gave a TEDx Talk Is the Same Reason We ExistValues conflict is the hidden cost behind nonprofit burnout, mission drift, and brand breakdown. A Great Idea's Shane Lukas built an agency — and a TEDx talk — around solving it.

From LinkedIn: A Sticker CEO Just Made My Life EasierFrom LinkedIn: A Sticker CEO Just Made My Life EasierA Great Idea's owner gives props to truth-telling, even from a business he doesn't want to do business with. But that's good.
In the podcast episode "Creating Cultures of Trust: Inside the Advocacy Advantage with Shane Lukas," guest Shane Lukas joins host Miss Liz on her long-running, successful platform dedicated to highlighting impactful advocacy. Together, they explore how organizations can cultivate true trust by moving away from transactional relationships and embracing empathy-led, human-centered leadership.
In episode #17 of the How to Humanist podcast, Shane Lukas, the leader behind the award-winning agency A Great Idea, joins host Shay Leonia for a wide-ranging, deeply empathetic conversation that bridges business ethics with personal purpose.

Sonca N. Interview: AGIdealist Microgrants 2025 GranteeSonca N. Interview: AGIdealist Microgrants 2025 GranteeSonca N. shares her vision for songwriting mentorship, empowering women of color in the music industry. With the 2025 A Great Idealist Microgrant, she’s hosting workshops to equip her St. Louis community with insider business acumen and skills.