Shane Lukas on the Cowboy Myth Every Activist Believes — and Why Going It Alone Doesn't Work
In a new episode of the Find Your Cause podcast, A Great Idea founder Shane Lukas challenges the lone-activist mindset and makes the case for community, systems, and authentic impact storytelling.
Shane Lukas is the owner and creative strategist of A Great Idea (AGI), an LGBTQ+-owned brand communications agency he founded in 2015, based in Greensboro and Durham, North Carolina, working with purpose-driven nonprofits and for-profit companies in healthcare and education across the country.
He is also a two-time TEDx speaker (his second talk focuses on values), an author with a book coming out later this year, and a co-host of Power Beyond Pride, a weekly podcast spotlighting LGBTQ+ changemakers.
Shane's activism started in his teen years and has centered on bodily autonomy and harm reduction, beginning with Planned Parenthood — work he says has shaped both his personal life and how AGI approaches brand strategy for its partners.
Full episode + transcript (and subscribe!)
