Celebrating a decade of collaboration, creativity, and change.

We started A Great Idea ten years ago with the belief that storytelling and strategy could help our movements shift power and culture.

Over the past decade, we’ve had the honor to work with mission-driven organizers, educators, artists, healers, advocates, and movement builders. Together, we’ve launched awareness campaigns, shaped community presence, and built digital tools that shape the world around us.

!Thank you for being part of our journey!

In celebration of our anniversary, we INVITED songwriter and performer William Nesmith to craft a song that captures the movement, the moment, the possibility of working together for change.

WaTch the INTERVIEW
WATCH THE LIVE PERFORMANCE

MORE ABOUT OUR CELEBRATION

Creative Agencies Have Obligation To Queer Creatives

In this social and political moment, as queer communities are being targeted, Shane Lukas of AGI explains how design agencies can intentionally uplift queer creatives.

View
i
Article
Shane Lukas, Owner of A Great Idea, Recognized as 2025 Queer Leader for Media and Creative Influence

The 2025 We Create Space Awards celebrate Queer Leaders around the world - LGBTQ+ changemakers who are using their platforms, profile and roles to drive change, making the world a more inclusive place for all LGBTQ+ people. The Media & Creative Influence Award honors those who use media, arts, or creative expressions to advocate for and celebrate LGBTQ+ communities.

View
i
News
Strategies For Dissent

Actionable ideas from A Great Idea for how we communicate disagreement, build coalition, and show support to ourselves and others in 2025 and beyond.

View
i
Resource
Years Together...
2015
Lorem ipsum dolor sit amet, consectetur adip iscing elit, sed do eiusmod tempor exercitation ullamcoincididunt ut labore et aliqua ut enim ad in repreminim veniam.
2016
Lorem ipsum dolor sit amet, consectetur adip iscing elit, sed do eiusmod tempor exercitation ullamcoincididunt ut labore et aliqua ut enim ad in repreminim veniam.
2017
Lorem ipsum dolor sit amet, consectetur adip iscing elit, sed do eiusmod tempor exercitation ullamcoincididunt ut labore et aliqua ut enim ad in repreminim veniam.
2018
Lorem ipsum dolor sit amet, consectetur adip iscing elit, sed do eiusmod tempor exercitation ullamcoincididunt ut labore et aliqua ut enim ad in repreminim veniam.
2019
Lorem ipsum dolor sit amet, consectetur adip iscing elit, sed do eiusmod tempor exercitation ullamcoincididunt ut labore et aliqua ut enim ad in repreminim veniam.
2019
Lorem ipsum dolor sit amet, consectetur adip iscing elit, sed do eiusmod tempor exercitation ullamcoincididunt ut labore et aliqua ut enim ad in repreminim veniam.

...Activating Advocates

We’ve built campaigns and resources that organize, inform, and push systems to respond.
Creative supports collective action:
HIV Speaks' Video Testimonials
2024 Jackie Kennedy Onassis Medal Celebration Video
North Carolina Serious Illness Coalition Brand Launch
A Simple Gesture Brand Evolution
We Are PHARMA! Advancing Equity 2024
Reimagining Race & Social Justice
My Life. My Body. My PrEP.
Public Works Partners Site Launch

...Celebrating Community

From pride marches to fundraisers, we’ve worked to uplift community-led solutions across platforms.

A Great Idealist Microgrant

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent a dolor cursus neque blandit auctor a in eros. Nam nunc ex, placerat at elit non, tincidunt placerat nisi.
Snapshots from the field:

...Deepening Relationships

Some of our most powerful work comes from long-term partnerships built on trust and shared values.
We grow together:

Looking Ahead

The next 10 years start now. Together, let’s go further!
Coming Soon: Shane’s Book
AGI’s Owner and Creative Strategist, Shane Lukas, is releasing his first book in 2025!
A Great Idealist Microgrant
AGI’s Owner and Creative Strategist, Shane Lukas, is releasing his first book in 2025!
Stay in the Loop
Big things are coming! If you want to know what’s next, subscribe to our newsletter.
Work WIth Us
Got your own great idea? Let’s bring it to life!