Recovery Awareness Campaign in NYC
Samaritan Daytop Village
Samaritan Daytop Village needed an impactful, highly visible awareness campaign across New York City’s five boroughs to destigmatize addiction recovery and connect individuals directly to no-cost, accessible care.
Samaritan Daytop Village partnered with AGI to craft the bold "Take Back Your Life" campaign—featuring vibrant wheatpaste street posters, mobile vehicle wraps, and actionable messaging tailored for high-density urban environments.
A high-impact outdoor campaign that blanketed NYC neighborhoods, meeting New Yorkers directly where they live and work with an empowering message of hope, low-barrier recovery, and immediate support.
AWARD RECOGNITIONS
Street-Level Presence & Wheatpaste Campaign
To break through the visual noise of New York City and reach individuals directly within their communities, AGI designed vibrant, high-contrast wild-posting posters. Utilizing bold green and orange colorways with prominent block typography ("TAKE BACK YOUR LIFE"), these wheatpaste installations were strategically pasted across construction scaffolding, street walls, and community corridors throughout the boroughs. The raw, urban aesthetic established an immediate, authentic presence that invited passersby to stop, read, and take action.
Mobile Outreach & Vehicle Wraps
Extending the campaign's footprint beyond stationary walls, AGI developed full-vehicle wrap graphics for Samaritan Daytop Village’s mobile fleet. Featuring the signature vibrant orange palette, clean typography, dedicated helpline branding ("(855) 322-4357"), and scannable QR codes, these branded minivans turned everyday transit into mobile billboards. Traveling through diverse neighborhoods, the vehicle wraps ensured the message of accessible care reached every corner of the city.
Lived-Experience Messaging & Low-Barrier Connection
At the core of the campaign was language directly shaped by focus group feedback from individuals with recovery experience and clients actively utilizing Samaritan Daytop Village services. By grounding the messaging in real, lived perspectives, the campaign avoided clinical jargon and resonated authentically with the community through empowering phrases like "Recovery on your terms. No cost." Every campaign asset prominently featured direct contact channels—including a toll-free helpline, QR code for instant digital access, and the collaborative tagline "Let's do this together"—removing financial and emotional barriers to seeking care.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.
How do you make sure our site is accessible?
We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.