Dogwood Alliance 2025 Impact Report
Dogwood Alliance
Dogwood Alliance faced a shifting political climate in 2025. They wanted a powerful, multi-page impact report (print and digital) to showcase achievements and expand donor support.
Dogwood Alliance partnered with A Great Idea to develop a unifying concept that would guide the narrative and visually communicate the urgency of their work.
The impact report exceeded expectations: it delivered strong visual impact and substance, deeply connecting with audiences and driving a measurable increase in donations and responses.
AWARD RECOGNITIONS
Collaborative Content & Impact Report Design
A Great Idea’s approach to impact report design began with in-depth interviews and content strategy sessions, ensuring the Dogwood Alliance’s voice, values, and advocacy milestones were authentically represented. Through co-creation workshops, AGI helped the organization develop a narrative that highlighted key wins and the ongoing fight for environmental justice. The report’s structure leveraged best practices in nonprofit report and advocacy communications, making it an effective donor engagement tool. Every section was crafted to inspire action, with storytelling elements and data visualization that made complex issues accessible. The collaborative process empowered Dogwood Alliance to own their message and connect deeply with their supporters.
Visual Impact, Brochure & Print Design
The graphic design and print design strategy elevated the impact report to a new level. AGI implemented a clean, modern layout with bold visuals, accessible typography, and custom infographics that brought the story of Southern forests to life. High-quality paper and thoughtful finishes gave the printed report a sense of substance and importance, while the digital version extended reach online. Brochure design elements were woven throughout, guiding readers seamlessly from section to section and reinforcing the organization’s brand. The result was a multi-page report that not only informed but inspired—helping Dogwood Alliance exceed fundraising goals and strengthen their advocacy impact.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
What information do you need from us to start our annual report design?
Materials that we find helpful are your latest report, raw content or outlines, brand information, and ideas or goals—but if you have none of this, that’s okay. In the discovery process, we’ll talk about your project needs and available assets. For example, many of our partners utilize our brand development and copywriting services as an add-on to their annual report design process.
How long does the annual report design process usually take?
This really depends on your timeline, page count, and content readiness! Often, we find that designing an annual report takes us 2-3 months. We’ll work together to establish a detailed schedule, and then we’ll stick to it.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.