Dogwood Alliance 2025 Impact Report

Client Partner:

Dogwood Alliance

Inspiring Advocacy to Preserve Southern Forests Through Design

Discover how A Great Idea partnered with Dogwood Alliance to create a visually compelling, multi-page impact report that drove donor engagement and advanced environmental advocacy.

CHALLENGE

Dogwood Alliance faced a shifting political climate in 2025. They wanted a powerful, multi-page impact report (print and digital) to showcase achievements and expand donor support.

REQUEST

Dogwood Alliance partnered with A Great Idea to develop a unifying concept that would guide the narrative and visually communicate the urgency of their work.

RESULT

The impact report exceeded expectations: it delivered strong visual impact and substance, deeply connecting with audiences and driving a measurable increase in donations and responses.

AWARD RECOGNITIONS

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A Great Idea is always available, always willing to do another iteration, always willing to consider our goals, but also to help guide. And that is really helpful. I appreciate that leadership.

—

Beth G.

Development Director

Collaborative Content & Impact Report Design

A Great Idea’s approach to impact report design began with in-depth interviews and content strategy sessions, ensuring the Dogwood Alliance’s voice, values, and advocacy milestones were authentically represented. Through co-creation workshops, AGI helped the organization develop a narrative that highlighted key wins and the ongoing fight for environmental justice. The report’s structure leveraged best practices in nonprofit report and advocacy communications, making it an effective donor engagement tool. Every section was crafted to inspire action, with storytelling elements and data visualization that made complex issues accessible. The collaborative process empowered Dogwood Alliance to own their message and connect deeply with their supporters.

Visual Impact, Brochure & Print Design

The graphic design and print design strategy elevated the impact report to a new level. AGI implemented a clean, modern layout with bold visuals, accessible typography, and custom infographics that brought the story of Southern forests to life. High-quality paper and thoughtful finishes gave the printed report a sense of substance and importance, while the digital version extended reach online. Brochure design elements were woven throughout, guiding readers seamlessly from section to section and reinforcing the organization’s brand. The result was a multi-page report that not only informed but inspired—helping Dogwood Alliance exceed fundraising goals and strengthen their advocacy impact.