Dining Out in District 6 Logo Design & Website Design
Queens Chamber of Commerce
The Queens Chamber of Commerce needed to rapidly launch a borough-specific initiative, "Dining Out in District 6," to encourage New Yorkers to explore outdoor dining. They required a brand identity and an online portal for participating venues—on a tight, three-week timeline.
A Great Idea was tasked with developing the brand identity, logo design, and a user-friendly website, ensuring participating venues were showcased and the campaign could quickly go live.
AGI delivered a cohesive brand, custom logo design, and a Webflow-powered website within the deadline. The initiative was met with strong engagement and popular use, with audiences responding positively to both the brand and the digital experien
AWARD RECOGNITIONS
District Branding, Logo & Event Branding
AGI’s district branding and logo design set the tone for the entire campaign, creating a memorable identity that resonated with both residents and visitors. The custom logo incorporated elements unique to District 6 and Queens, instantly signaling local pride and authenticity. Event branding was applied across all touchpoints—digital banners, print materials, menus, and social media graphics—ensuring cohesive messaging and high brand recall. The graphic design strategy unified all components, making Dining Out in District 6 stand out among NYC’s many food initiatives. By focusing on borough branding and event branding best practices, AGI positioned the campaign as a must-experience event, attracting both participating venues and enthusiastic diners.
Agile Website & Graphic Design Solution
The website design, built on Webflow, was engineered for speed, flexibility, and user experience. AGI prioritized mobile responsiveness, intuitive navigation, and accessibility, ensuring that users could easily search the restaurant directory and discover new venues. Graphic design elements—such as custom icons, vibrant photography, and engaging layouts—enhanced the user journey and reinforced the event’s festive atmosphere. The online portal allowed for real-time updates, supporting ongoing engagement as new venues joined. This seamless integration of website design, logo design, and graphic design resulted in a scalable, sustainable platform that delivered immediate results and long-term brand value for the Queens Chamber.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.