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How Community-Focused Messaging Drives Loyalty for Multi-Location Brands

There’s a reason the phrase “shop local” continues to resonate. For multi-location brands and the agencies that support them, it’s not just about geographic proximity — it’s about relevance, trust, and shared identity.

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WNC Mask Bloc: AGIdealist Microgrant Grantee

The WNC Mask Bloc shares how mutual aid, clean air access, and community care shape more inclusive events in Western North Carolina. With the 2025 A Great Idealist Microgrant, they’re starting the region’s first air purifier lending library.

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The Storytelling Lab: When Your Brand Design Tells the Right Story with Shane Lukas

A Great Idea's creative strategist joins storytelling expert Rain Bennett's podcast to talk brand and content design solutions to build advocates and impact.

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Lead Forward: Values, Community, and What’s Next

A short video from A Great Idea founder Shane Lukas about how you deepen audience connection, strengthen donor support, and increase impact in 2026 with these free resources and opportunities.

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