Friday Facts with Creative Strategist Shane Lukas

Values conflict is the hidden cost behind nonprofit burnout, mission drift, and brand breakdown. A Great Idea's Shane Lukas built an agency — and a TEDx talk — around solving it.

A Great Idea's owner gives props to truth-telling, even from a business he doesn't want to do business with. But that's good.

In the podcast episode "Creating Cultures of Trust: Inside the Advocacy Advantage with Shane Lukas," guest Shane Lukas joins host Miss Liz on her long-running, successful platform dedicated to highlighting impactful advocacy. Together, they explore how organizations can cultivate true trust by moving away from transactional relationships and embracing empathy-led, human-centered leadership.