Southern Support Initiative
Dogwood Alliance
Community leaders were working to end harmful pellet mills that were destroying local forests and displacing communities across the Southeast, but they didn't have high-quality materials.
Design and produce print and digital materials—including billboards, one-sheet flyers, brochures, and event assets—for field-ready community distribution.
Community-powered materials supported local organizers in successful pushback against pellet mill expansion across Mississippi, Georgia, and North Carolina, while elevating Dogwood's regional credibility.
AWARD RECOGNITIONS
Frontline Materials for Community Advocacy
A Great Idea designed print and digital materials that put professional advocacy tools directly in the hands of frontline communities across the Southeast. In Gloster, Mississippi and beyond—including organizers in Georgia and North Carolina—Dogwood Alliance needed materials to mobilize grassroots action fast against pellet mill expansion. We produced field-ready one-sheet issue flyers that communicated complex environmental harms clearly and urgently, giving community members high-quality tools to educate, activate, and resist.
Billboard Campaign for Visible Impact
A Great Idea developed billboard campaign materials that brought the Southeast's forest justice story into public view at scale. Billboards are among the most powerful tools in an advocacy toolkit—visible to entire communities, impossible to ignore, and capable of changing the cultural temperature of a region. We designed bold, evocative campaign visuals rooted in the values of communities being served, giving Dogwood Alliance and their local partners a prominent, sustained presence in the fight against forest destruction.
Racial Justice and Indigenous Voices
A Great Idea's work with Dogwood Alliance is grounded in the understanding that environmental justice is racial justice. Pellet mill campaigns across the Southeast disproportionately harm Black, Indigenous, and low-income communities in Mississippi, Georgia, and North Carolina. We designed materials that honored this context: visually compelling, community-first content that amplified the voices of those most directly impacted—work that only an agency with deep equity roots can authentically deliver. A Great Idea produced everything from policy briefs and community handouts to signage used for demonstrations.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What do your social media content services include?
Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.