Southern Support Initiative
Dogwood Alliance
Community leaders were working to end harmful pellet mills that were destroying local forests and displacing communities across the Southeast, but they didn't have high-quality materials.
Design and produce print and digital materials—including billboards, one-sheet flyers, brochures, and event assets—for field-ready community distribution.
Community-powered materials supported local organizers in successful pushback against pellet mill expansion across Mississippi, Georgia, and North Carolina, while elevating Dogwood's regional credibility.
AWARD RECOGNITIONS
Frontline Materials for Community Advocacy
A Great Idea designed print and digital materials that put professional advocacy tools directly in the hands of frontline communities across the Southeast. In Gloster, Mississippi and beyond—including organizers in Georgia and North Carolina—Dogwood Alliance needed materials to mobilize grassroots action fast against pellet mill expansion. We produced field-ready one-sheet issue flyers that communicated complex environmental harms clearly and urgently, giving community members high-quality tools to educate, activate, and resist.
Billboard Campaign for Visible Impact
A Great Idea developed billboard campaign materials that brought the Southeast's forest justice story into public view at scale. Billboards are among the most powerful tools in an advocacy toolkit—visible to entire communities, impossible to ignore, and capable of changing the cultural temperature of a region. We designed bold, evocative campaign visuals rooted in the values of communities being served, giving Dogwood Alliance and their local partners a prominent, sustained presence in the fight against forest destruction.
Racial Justice and Indigenous Voices
A Great Idea's work with Dogwood Alliance is grounded in the understanding that environmental justice is racial justice. Pellet mill campaigns across the Southeast disproportionately harm Black, Indigenous, and low-income communities in Mississippi, Georgia, and North Carolina. We designed materials that honored this context: visually compelling, community-first content that amplified the voices of those most directly impacted—work that only an agency with deep equity roots can authentically deliver. A Great Idea produced everything from policy briefs and community handouts to signage used for demonstrations.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.