Southern Support Initiative
Dogwood Alliance
Community leaders were working to end harmful pellet mills that were destroying local forests and displacing communities across the Southeast, but they didn't have high-quality materials.
Design and produce print and digital materials—including billboards, one-sheet flyers, brochures, and event assets—for field-ready community distribution.
Community-powered materials supported local organizers in successful pushback against pellet mill expansion across Mississippi, Georgia, and North Carolina, while elevating Dogwood's regional credibility.
AWARD RECOGNITIONS
Frontline Materials for Community Advocacy
A Great Idea designed print and digital materials that put professional advocacy tools directly in the hands of frontline communities across the Southeast. In Gloster, Mississippi and beyond—including organizers in Georgia and North Carolina—Dogwood Alliance needed materials to mobilize grassroots action fast against pellet mill expansion. We produced field-ready one-sheet issue flyers that communicated complex environmental harms clearly and urgently, giving community members high-quality tools to educate, activate, and resist.
Billboard Campaign for Visible Impact
A Great Idea developed billboard campaign materials that brought the Southeast's forest justice story into public view at scale. Billboards are among the most powerful tools in an advocacy toolkit—visible to entire communities, impossible to ignore, and capable of changing the cultural temperature of a region. We designed bold, evocative campaign visuals rooted in the values of communities being served, giving Dogwood Alliance and their local partners a prominent, sustained presence in the fight against forest destruction.
Racial Justice and Indigenous Voices
A Great Idea's work with Dogwood Alliance is grounded in the understanding that environmental justice is racial justice. Pellet mill campaigns across the Southeast disproportionately harm Black, Indigenous, and low-income communities in Mississippi, Georgia, and North Carolina. We designed materials that honored this context: visually compelling, community-first content that amplified the voices of those most directly impacted—work that only an agency with deep equity roots can authentically deliver. A Great Idea produced everything from policy briefs and community handouts to signage used for demonstrations.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.