Coalition Advocacy Microsite
North Carolina Interfaith Cash Bail Reform
An interfaith coalition was buried on partner sites, limiting reach for their cash bail reform advocacy work.
Build a complete, budget-conscious Squarespace site with content strategy, mapping, and page design that the team can maintain independently.
Launched a clean, story-driven site that increased engagement, expanded organizational reach, and created new opportunities for advocacy impact.
AWARD RECOGNITIONS
Content Strategy and Mapping
A Great Idea developed a comprehensive content strategy before a single page was designed. We conducted content mapping around the coalition's core priorities—legislation, community impact, and advocacy—then built a clear navigation structure and information hierarchy that transforms complex policy issues into accessible storytelling. This upfront strategic work is a hallmark of how A Great Idea approaches every digital engagement: the right architecture makes every design decision stronger and every visitor interaction more purposeful.
Interactive Storytelling for Impact
A Great Idea went beyond static information to build a platform for story-driven content that connects emotionally with visitors. We shaped narratives around the real human harms of cash bail, creating content that resonates across a broad and varied audience. This is one of A Great Idea's core capabilities: transforming complex policy and advocacy work into compelling, accessible stories that drive engagement, strengthen community ties, and give organizations a living platform for ongoing communications.
Advocacy-Centered Page Design
A Great Idea designed every page to move visitors from awareness to understanding to action—a signature approach we bring to every advocacy-focused engagement. Strong headlines, strategic calls to action, and purposeful visual hierarchy communicate the urgency of cash bail reform while remaining welcoming to allies, legislators, community members, and first-time visitors alike. We treat credibility and accessibility as equally important design criteria, because the best advocacy design works for every audience it needs to reach.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
Do you offer education website design?
We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.