Coalition Advocacy Microsite
North Carolina Interfaith Cash Bail Reform
An interfaith coalition was buried on partner sites, limiting reach for their cash bail reform advocacy work.
Build a complete, budget-conscious Squarespace site with content strategy, mapping, and page design that the team can maintain independently.
Launched a clean, story-driven site that increased engagement, expanded organizational reach, and created new opportunities for advocacy impact.
AWARD RECOGNITIONS
Content Strategy and Mapping
A Great Idea developed a comprehensive content strategy before a single page was designed. We conducted content mapping around the coalition's core priorities—legislation, community impact, and advocacy—then built a clear navigation structure and information hierarchy that transforms complex policy issues into accessible storytelling. This upfront strategic work is a hallmark of how A Great Idea approaches every digital engagement: the right architecture makes every design decision stronger and every visitor interaction more purposeful.
Interactive Storytelling for Impact
A Great Idea went beyond static information to build a platform for story-driven content that connects emotionally with visitors. We shaped narratives around the real human harms of cash bail, creating content that resonates across a broad and varied audience. This is one of A Great Idea's core capabilities: transforming complex policy and advocacy work into compelling, accessible stories that drive engagement, strengthen community ties, and give organizations a living platform for ongoing communications.
Advocacy-Centered Page Design
A Great Idea designed every page to move visitors from awareness to understanding to action—a signature approach we bring to every advocacy-focused engagement. Strong headlines, strategic calls to action, and purposeful visual hierarchy communicate the urgency of cash bail reform while remaining welcoming to allies, legislators, community members, and first-time visitors alike. We treat credibility and accessibility as equally important design criteria, because the best advocacy design works for every audience it needs to reach.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
Can you integrate our CRM, donation platform, or LMS?
Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you build websites that let people donate or sign petitions?
Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.