One-Pagers For Change

Client Partner:

Child Care Council of Dutchess and Putnam County

One Organization, Six One-pagers, A Stronger Story
A suite of six cohesive, custom-designed one-pagers for Child Care Council of Dutchess and Putnam County, bringing clarity and consistency to the organization's growing programs, services, and community impact.
CHALLENGE

As Child Care Council of Dutchess and Putnam County expanded its work, it needed updated communications materials that could speak to distinct audiences while reflecting the full breadth of its mission.

REQUEST

CCCDP partnered with AGI to edit, organize, and design six individual one-pagers that communicate the organization's programs and priorities through a unified visual identity.

RESULT

Six polished, connected resources that help CCCD, strengthen public understanding of child care as well as equip educators and community partners with accessible information.

AWARD RECOGNITIONS

"
My team is RAVING about the work [AGI is] doing. I saw some of the recent one pagers and they look amazing!! I super appreciate you and your team’s creativity, kindness, high quality product, and genuine partnership in this work.
"
—
Himali Pandya
,
Executive Director

Making the Case for Child Care

Child care is an essential part of community infrastructure, workforce development, and economic opportunity for working families. CCCDP's work reflects that, so its communications materials must also. AGI helped translate the organization's priorities into approachable resources that invite readers to see child care from a broader perspective.

Whether introducing a program, engaging community partners, or helping educators understand available opportunities, each one-pager creates a clear entry point into CCCDP's mission. Together, the six pieces demonstrate how intentional communications can help an evolving organization tell its story without losing the specificity of the people and programs that make its work meaningful.

Growing Programs, Growing Possibilities

The Child Care Council of Dutchess and Putnam County (CCCDP) has spent decades working to promote affordable, quality child care, support families, and strengthen the early childhood workforce across two New York counties. As the organization's work continues to evolve, so does the need to communicate its impact to the people who make it possible.

CCCDP partnered with A Great Idea to develop a suite of six one-pagers that could stand independently while telling a larger, connected story. Each piece needed to communicate its own message while reinforcing the organization's role in supporting educators, expanding access to child care, and strengthening the communities it serves.

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Frequently Asked Questions About Services Used in One-Pagers For Change

These services from A Great Idea include the following:

What’s the difference between content strategy and content creation?

Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.

What is a content strategy agency?

A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.

What is brand strategy?

Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.

How do I know if I need brand strategy consulting?

Some signs that you need brand strategy consulting include:

  • Inconsistent or unclear brand messaging
  • Declining clientele or customer engagement
  • Perceived lack of differentiation from competitors
  • Confusion over target audience
  • Low brand awareness
  • Outdated brand identity
  • Negative public perception
  • Lack of brand advocacy

What should I expect to pay for brand strategy consulting services?

The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.

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