INDUSTRY:
One-Pagers For Change
Client Partner:
Child Care Council of Dutchess and Putnam County
One Organization, Six One-pagers, A Stronger Story
A suite of six cohesive, custom-designed one-pagers for Child Care Council of Dutchess and Putnam County, bringing clarity and consistency to the organization's growing programs, services, and community impact.
CHALLENGE
As Child Care Council of Dutchess and Putnam County expanded its work, it needed updated communications materials that could speak to distinct audiences while reflecting the full breadth of its mission.
REQUEST
CCCDP partnered with AGI to edit, organize, and design six individual one-pagers that communicate the organization's programs and priorities through a unified visual identity.
RESULT
Six polished, connected resources that help CCCD, strengthen public understanding of child care as well as equip educators and community partners with accessible information.
AWARD RECOGNITIONS
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"
My team is RAVING about the work [AGI is] doing. I saw some of the recent one pagers and they look amazing!! I super appreciate you and your team’s creativity, kindness, high quality product, and genuine partnership in this work.
"
—
Himali Pandya
,
Executive Director
Making the Case for Child Care
Child care is an essential part of community infrastructure, workforce development, and economic opportunity for working families. CCCDP's work reflects that, so its communications materials must also. AGI helped translate the organization's priorities into approachable resources that invite readers to see child care from a broader perspective.
Whether introducing a program, engaging community partners, or helping educators understand available opportunities, each one-pager creates a clear entry point into CCCDP's mission. Together, the six pieces demonstrate how intentional communications can help an evolving organization tell its story without losing the specificity of the people and programs that make its work meaningful.
Growing Programs, Growing Possibilities
The Child Care Council of Dutchess and Putnam County (CCCDP) has spent decades working to promote affordable, quality child care, support families, and strengthen the early childhood workforce across two New York counties. As the organization's work continues to evolve, so does the need to communicate its impact to the people who make it possible.
CCCDP partnered with A Great Idea to develop a suite of six one-pagers that could stand independently while telling a larger, connected story. Each piece needed to communicate its own message while reinforcing the organization's role in supporting educators, expanding access to child care, and strengthening the communities it serves.
These services from A Great Idea include the following:
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.