State Legislative Advocacy Campaign
North Carolina AIDS Action Network
To advocate effectively at the North Carolina General Assembly, NCAAN needed a visual system that could stand out in a crowded legislative environment and translate complex policy priorities into immediate, powerful messages.
NCAAN partnered with AGI to develop complete event branding, digital campaign assets, and onsite collateral—from social posts to buttons, placards, presentation decks, and video templates—that unified the movement from screen to street.
A bold, high-visibility identity that equipped advocates inside the legislative halls, amplified key policy demands across digital channels, and created reusable tools for ongoing legislative outreach.
AWARD RECOGNITIONS
Digital Mobilization & Messaging
Before advocates stepped foot on Jones Street, AGI created a high-impact social media suite designed to drive registration and rally community support around key policy demands. Bold typography and high-contrast colorways brought immediate focus to essential messages like "Gender-Affirming Is Life-Affirming," "HIV Decrim Now," and "Protect Our Right to Care." These digital assets established a cohesive visual tone, making critical legislative priorities unmistakable and easily shareable across networks.
Onsite Presence & Wearable Movement
Inside the General Assembly, AGI translated the campaign's visual energy into dynamic print materials and wearable collateral that created instant unity among participants. Large-format step-and-repeat backdrops anchored press interactions and speaker podiums, while handheld placards featuring clear messaging ("Fund HIV Care: No Excuses") ensured strong visual alignment during lobby visits. Custom pinback buttons ("PrEP Works!," "Stigma Stops Everyone") and t-shirts turned advocates into active message carriers throughout the legislature.
Extended Reach & Presentation Tools
To maximize impact during presentations and ensure the event's momentum continued well beyond the day of action, AGI delivered custom PowerPoint templates and branded video graphics. Speakers used the presentation decks at event podiums to maintain visual alignment during key addresses, while video templates enabled NCAAN to roll out post-event video content seamlessly. Together, these flexible tools allowed NCAAN to continue storytelling and legislative outreach throughout the entire legislative session.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.