Annual Campaign & Event Branding for State Legislative Advocacy
North Carolina AIDS Action Network
To advocate effectively at the North Carolina General Assembly, NCAAN needed a visual system that could stand out in a crowded legislative environment and translate complex policy priorities into immediate, powerful messages.
NCAAN partnered with AGI to develop complete event branding, digital campaign assets, and onsite collateral—from social posts to buttons, placards, presentation decks, and video templates—that unified the movement from screen to street.
A bold, high-visibility identity that equipped advocates inside the legislative halls, amplified key policy demands across digital channels, and created reusable tools for ongoing legislative outreach.
AWARD RECOGNITIONS
Digital Mobilization & Messaging
Before advocates stepped foot on Jones Street, AGI created a high-impact social media suite designed to drive registration and rally community support around key policy demands. Bold typography and high-contrast colorways brought immediate focus to essential messages like "Gender-Affirming Is Life-Affirming," "HIV Decrim Now," and "Protect Our Right to Care." These digital assets established a cohesive visual tone, making critical legislative priorities unmistakable and easily shareable across networks.
Onsite Presence & Wearable Movement
Inside the General Assembly, AGI translated the campaign's visual energy into dynamic print materials and wearable collateral that created instant unity among participants. Large-format step-and-repeat backdrops anchored press interactions and speaker podiums, while handheld placards featuring clear messaging ("Fund HIV Care: No Excuses") ensured strong visual alignment during lobby visits. Custom pinback buttons ("PrEP Works!," "Stigma Stops Everyone") and t-shirts turned advocates into active message carriers throughout the legislature.
Extended Reach & Presentation Tools
To maximize impact during presentations and ensure the event's momentum continued well beyond the day of action, AGI delivered custom PowerPoint templates and branded video graphics. Speakers used the presentation decks at event podiums to maintain visual alignment during key addresses, while video templates enabled NCAAN to roll out post-event video content seamlessly. Together, these flexible tools allowed NCAAN to continue storytelling and legislative outreach throughout the entire legislative session.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!