State Legislative Advocacy Campaign
North Carolina AIDS Action Network
To advocate effectively at the North Carolina General Assembly, NCAAN needed a visual system that could stand out in a crowded legislative environment and translate complex policy priorities into immediate, powerful messages.
NCAAN partnered with AGI to develop complete event branding, digital campaign assets, and onsite collateral—from social posts to buttons, placards, presentation decks, and video templates—that unified the movement from screen to street.
A bold, high-visibility identity that equipped advocates inside the legislative halls, amplified key policy demands across digital channels, and created reusable tools for ongoing legislative outreach.
AWARD RECOGNITIONS
Digital Mobilization & Messaging
Before advocates stepped foot on Jones Street, AGI created a high-impact social media suite designed to drive registration and rally community support around key policy demands. Bold typography and high-contrast colorways brought immediate focus to essential messages like "Gender-Affirming Is Life-Affirming," "HIV Decrim Now," and "Protect Our Right to Care." These digital assets established a cohesive visual tone, making critical legislative priorities unmistakable and easily shareable across networks.
Onsite Presence & Wearable Movement
Inside the General Assembly, AGI translated the campaign's visual energy into dynamic print materials and wearable collateral that created instant unity among participants. Large-format step-and-repeat backdrops anchored press interactions and speaker podiums, while handheld placards featuring clear messaging ("Fund HIV Care: No Excuses") ensured strong visual alignment during lobby visits. Custom pinback buttons ("PrEP Works!," "Stigma Stops Everyone") and t-shirts turned advocates into active message carriers throughout the legislature.
Extended Reach & Presentation Tools
To maximize impact during presentations and ensure the event's momentum continued well beyond the day of action, AGI delivered custom PowerPoint templates and branded video graphics. Speakers used the presentation decks at event podiums to maintain visual alignment during key addresses, while video templates enabled NCAAN to roll out post-event video content seamlessly. Together, these flexible tools allowed NCAAN to continue storytelling and legislative outreach throughout the entire legislative session.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do your social media content services include?
Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.