INDUSTRY:
Sexual Health Services Brochure
Client Partner:
Triad Health Project
Promoting Sexual Health to Save Lives in North Carolina’s Triad
We designed a new brochure for Triad Health Project’s prevention team to promote their sexual health services.
CHALLENGE
Triad Health Project (THP) needed a new brochure to help promote prevention, case management, and treatment services at their outreach events. Their initial copy needed rework to contextualize their services and include calls to action so readers would know how to take next steps.
REQUEST
Design a fresh, on-brand brochure that touches on THP’s key sex health services
RESULT
The new brochure is vibrant with a joyful feel. Their prevention, case management, and treatments services are succinctly highlighted with clearly articulated ways for readers to find services offered.
AWARD RECOGNITIONS
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Content Reshaping
The original brochure copy was overly terse, lacking context and entry points for action as there was no language that instructed how individuals would access the services the organization is promoting nor text that indicated that the services were specific to them. We re-drafted the copy so there was no “missing” information, allowing readers to take immediate action upon reading about each service.
Design with Vibes
Addressing sexual health can be scary and provoke feelings of shame and dread. Our focus on diverse, smiling individuals conveys its normalcy, that isn’t not shameful, and that it’s empowering to take control of your concerns.