HIV Speaks Video Testimonials

Client Partner:

North Carolina AIDS Action Network

Answering Why We Advocate
We captured advocates’ stories at NCAAN’s two HIV Speaks legislative advocacy events at North and South Carolinas’ state capitals to amplify the urgency and grassroots imperative of HIV activism.
HIV Speaks Video Testimonials for North Carolina AIDS Action Network — Answering Why We Advocate
CHALLENGE

We wanted to highlight as many advocate testimonials as we could during the events to capture the urgency in defense of HIV prevention and care support.

REQUEST

Raise the voices of HIV advocates in North and South Carolina who attended HIV Speaks on Jones Street and HIV Speaks on Gervais Street to make clear that ending the HIV epidemic rests on fully funding and expanding programs that support HIV prevention and healthcare.

RESULT

We captured genuine stories that give more human and personal dimensions to why HIV activism matters in North and South Carolina. Sharing them with NCAAN’s audience demonstrates the organization’s commitment to empower individuals to demand action to prevent HIV transmissions and to keep people living with HIV alive.

AWARD RECOGNITIONS

2025
GDUSA HEALTH + WELLNESS Design Award
Graphic Design USA
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Let Us Speak for Ourselves

Reinforcing the imperative to speak to power, these recorded testimonials provided another opportunity for advocates to share why this advocacy is personally meaningful and what’s at stake if nothing is done.

Let Diverse Voices Be Heard

It’s imperative that an audience sees that many walks of life are impassioned, motivated, and have been mobilized to confront policymakers who move away from public interest.

Social Motivations

Leveraging social media to motivate others to join in making a difference is essential for giving one’s call(s)-to-action the widest reach to an organization’s supporters. Furthermore, consistent demonstrations of advocates taking action boosts the organization’s credibility and shows how it lives its values.

Frequently Asked Questions About Services Used in HIV Speaks Video Testimonials

These services from A Great Idea include the following:

What types of copywriting services do you offer?

We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.

If we already have footage, can you just edit it?

Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.

What is the difference between your video production services and your video editing services?

When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.

How long does video production take?

Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.

Do you offer education video production?

We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.

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