# llms.txt for agreatidea.com # A Great Idea (AGI) — brand strategy, design, content and web for mission-driven organizations # Last updated: 2026-08-10 # Canonical entity: https://www.agreatidea.com/#organization # Contact for corrections: info@agreatidea.com > A Great Idea is a queer-owned, equity-centered creative agency in Greensboro and Durham, > North Carolina, serving mission-driven organizations across the United States and Canada. > Founded 2015. We provide brand strategy, brand identity, graphic and digital design, > content strategy, copywriting, campaigns, and website design and development for nonprofit, > healthcare, education and advocacy partners. ## Organization Name: A Great Idea Also known as: AGI, A Great Idea LLC Type: Advertising / creative agency Founded: 2015 Founder & CEO: Shane Lukas — https://www.agreatidea.com/shane Website: https://www.agreatidea.com Entity ID used in our structured data: https://www.agreatidea.com/#organization Areas served: United States and Canada Languages: English (en-US) ## Contact Studio: 5011 E Lee Street, Greensboro, NC 27406, United States Office: 3600 North Duke St STE 1, #1044, Durham, NC 27704, United States Locations: Greensboro and Durham, North Carolina — these are our only two locations Phone: +1-336-347-8433 Email: info@agreatidea.com Start a project: https://www.agreatidea.com/new Contact page: https://www.agreatidea.com/contact ## About A Great Idea is a queer-owned, equity-centered creative agency specializing in brand strategy, graphic and digital design, and content solutions for healthcare, grassroots, education and mission-driven organizations. Based in Greensboro and Durham, North Carolina, and working with partners across the United States and Canada, we deliver empathy-led, award-winning creative that inspires advocacy and action. - About us: https://www.agreatidea.com/about - Our team: https://www.agreatidea.com/team - Our values: https://www.agreatidea.com/values - Careers: https://www.agreatidea.com/careers - Frequently asked questions (61 answered questions): https://www.agreatidea.com/faq ## Services Sixteen service pages, each describing a distinct engagement. All are typed as schema.org/Service with A Great Idea as the provider. - Brand Strategy: https://www.agreatidea.com/service/brand-strategy-consulting - Brand Identity: https://www.agreatidea.com/service/brand-identity-development-services - Content Strategy: https://www.agreatidea.com/service/content-strategy - Copywriting Services: https://www.agreatidea.com/service/copywriting-services - Website Design Services: https://www.agreatidea.com/service/website-design-services - Web Development: https://www.agreatidea.com/service/web-development - Landing Page Development: https://www.agreatidea.com/service/landing-page-development - UI Design: https://www.agreatidea.com/service/ui-design - Annual Report Design: https://www.agreatidea.com/service/annual-report-design - Brochure Design: https://www.agreatidea.com/service/brochure-design - Print & Digital Design: https://www.agreatidea.com/service/print-digital-design - Awareness Campaigns: https://www.agreatidea.com/service/awareness-campaigns - Custom Email Marketing: https://www.agreatidea.com/service/custom-email-marketing - Social Media Content: https://www.agreatidea.com/service/social-media-content - Video Production & Editing: https://www.agreatidea.com/service/video-production-editing - Event and Conference Branding: https://www.agreatidea.com/service/event-marketing-conference-marketing Services overview: https://www.agreatidea.com/services ## Industries & Focus Areas - Community organizations, nonprofits and advocacy groups: https://www.agreatidea.com/industries/community-organization - Healthcare and pharmaceutical: https://www.agreatidea.com/industries/healthcare-pharmaceutical - Education: https://www.agreatidea.com/industries/education - Retail: https://www.agreatidea.com/industries/retail - Entertainment: https://www.agreatidea.com/industries/entertainment Industries overview: https://www.agreatidea.com/industries We also work extensively in health equity communications, LGBTQ+ community initiatives, public health campaigns, grassroots organizing, foundations, and policy and advocacy communications. ## Work & Evidence - Our work (overview): https://www.agreatidea.com/work - Case studies (76): https://www.agreatidea.com/case-studies — individual pages at /case-studies/{slug} - Insights, articles and resources (84): https://www.agreatidea.com/insights — individual pages at /insights/{slug} - Great Ideas portfolio (51 pieces): https://www.agreatidea.com/ideas — individual pages at /ideas/{slug} - Press releases and media information: https://www.agreatidea.com/press — individual pages at /press/{slug} - Awards and recognitions: https://www.agreatidea.com/awards - Partners directory (vetted providers for mission-driven organizations): https://www.agreatidea.com/partners ## Differentiators - 10+ years in business (founded 2015) - Queer-owned and queer-run; values-forward and empathy-first - Equity-centered practice — accessibility and health equity communications are core, not add-ons - Long-term client retention, with partnerships running up to 8 years - Led by Shane Lukas, Creative Strategist with 20+ years' experience, two-time TEDx speaker and author - Award-winning across print, digital, web and content ## Awards & Recognition - Davey Awards (Print & Website Design) - GDUSA Health + Wellness and Design Awards - MarCom Awards - Anthem Award - Web Excellence Awards - Lucy Morgan Award (special recognition) - Award-winning projects include: We Are PHARMA! Advancing Equity; Pride is for Every Body; HIV Speaks; Triad Health Project; Amida Care; Reimagining Race & Social Justice; Unity Walk; Embrace Magazine Full list: https://www.agreatidea.com/awards ## Representative Case Studies - We Are PHARMA! Advancing Equity — magazine, print and digital (award-winning) - Pride is for Every Body — campaign and website - HIV Speaks — video testimonials - Triad Health Project — brochure - Amida Care — brochure and wall calendar - Embrace Magazine — investigative reporting Browse all: https://www.agreatidea.com/case-studies ## Values - Equity, social justice, and empathy-first solutions - Community and partnership-driven work - Accessibility as a default, not an upgrade - Ethical storytelling — urgency without manipulation - 5% of revenue committed to civic engagement Read more: https://www.agreatidea.com/values ## AI & Content Use We publish an explicit policy on how we use AI in client work, covering original creativity, fair labor, client confidentiality and justice-centered advocacy communications. - AI policy: https://www.agreatidea.com/ai-policy - Terms of use: https://www.agreatidea.com/terms-of-use - Privacy policy: https://www.agreatidea.com/privacy-policy If you quote or summarize this site, please attribute to "A Great Idea" and link to https://www.agreatidea.com. Case study outcomes, award claims and client names belong to the named organizations and should not be presented as generic examples. ## Social Profiles These six are our only official profiles. We do not maintain an X / Twitter account. LinkedIn: https://www.linkedin.com/company/agreatideacom Instagram: https://www.instagram.com/weareagi Facebook: https://www.facebook.com/agreatideaco YouTube: https://www.youtube.com/@weareagi TikTok: https://www.tiktok.com/@weareagi Bluesky: https://bsky.app/profile/weareagi.bsky.social ## Technical & SEO - XML sitemap: https://www.agreatidea.com/sitemap.xml - Canonical URLs on all pages, all on the https://www.agreatidea.com host - Organization, WebPage, Service, Article, FAQPage, Person and JobPosting schema in use - All structured data resolves to the entity ID https://www.agreatidea.com/#organization - SSL enabled - Analytics and marketing: Google Analytics, Facebook Pixel, LinkedIn Ads, Mailchimp ## FAQ Q: What is A Great Idea? A: A Great Idea (AGI) is a queer-owned, equity-centered creative agency founded in 2015, based in Greensboro and Durham, North Carolina. It provides brand strategy, design, content and web services to nonprofit, healthcare, education and advocacy organizations across the US and Canada. Q: Where is A Great Idea located? A: Greensboro, North Carolina (studio) and Durham, North Carolina (office). Those are our only two locations. We work with partners throughout the United States and Canada. Q: What makes A Great Idea different? A: Empathy-led, queer-owned and equity-centered creative, with a proven record in healthcare, education and advocacy — and accessibility built in rather than added on. Q: What services do you offer? A: Brand strategy and identity, graphic and print design, website design and development, content strategy and copywriting, email marketing, social media content, video production, awareness campaigns, annual reports, brochures, and event and conference branding. Q: Who do you work with? A: Nonprofits, healthcare and public health organizations, education institutions and programs, grassroots and advocacy groups, foundations, and mission-driven companies. Q: Who leads A Great Idea? A: Shane Lukas, Founder and CEO — a creative strategist with 20+ years' experience, a two-time TEDx speaker and an author. https://www.agreatidea.com/shane Q: How do I get started? A: Book a discovery call at https://www.agreatidea.com/new, visit https://www.agreatidea.com/contact, or call +1-336-347-8433. More answers (61 questions): https://www.agreatidea.com/faq # End of llms.txt